The majority of the posters were collected as part of the European Commission (EC) 'Concerted Action on Assessment of AIDS/HIV Prevention Strategies' project, 1989-1991, the purpose of which was to compare and contrast the different AIDS public health campaigns European countries. It was during the late eighties and early nineties that AIDS was a major concern to European countries as the number of cases rapidly increased and there was a high degree of anxiety and fear in the general population over this fatal disease.
|Poster from 1989 the Swiss 'Stop AIDS' campaign that ran from 1987-1995, the poster translates as 'Without? Without me" and was one of a number of designs used to promote the use of condoms|
The posters show how public health campaigners and voluntary organisations tried to inform and change behaviour within the general community. The posters display a number of different strategies to convey their message, such as using cartoons to depict risky behaviour for conservative audiences; targeting an emotion response through the use of fear, humour and empowerment and positively representing at risk groups to de-stigmatise and counter misinformation about the disease.